Maasailand is home to East Africa’s tourism industry

Due in part to Maasai cultural taboos that prohibit the killing of wildlife, Maasailand in Kenya and Tanzania is endowed with rich biodiversity and the highest wildlife concentrations in the world. Among many wildlife preserves located in Maasailand are: Maasai Mara, Buffalo Springs, and Samburu Game Reserves, the Tsavo West, Amboseli, Hells Gate, and Lake Natron National Parks in Kenya, and in Tanzania the Serengeti, Mkomazi, Tarangire, Lake Manyara National Parks, as well as the Ngorongoro and Loliondo Conservation Areas. The world-renowned Oldupai (Olduvai) gorge, the site of anthropological discovery by the Dr. Leakey is in the heart of Maasailand. The landscape of the cross-border Maasai-Serengeti ecosystem is breathtakingly beautiful including the Ngorongoro, Maasai Mara, Serengeti, Mkomazi and Olduvai Gorge, all listed as World Heritage Sites- places of significant importance to the world. The unique wildlife and landscape coupled with the astonishing Maasai culture make Maasai Mara-Serengeti the most visited tourist destination on the continent of Africa.

Tourism in Maasailand today is in a state of crisis

Tourism is the leading foreign exchange earner in Kenya and Tanzania today, bringing over a million people a year to Kenya alone, mainly to see wildlife in the reserves and parks listed above. But in spite of the enormous economic benefits of tourism of governments, the industry poses serious threats to the environment, wildlife and culture of the Maasai people. Wildlife harassment, off-the-road driving, pollution, noise, and other unprofessional, unacceptable, and dangerous behavior by local guides and drivers that endanger both wildlife and tourists are a common occurrence. The situation is particularly disconcerting since non-Maasai tour operators are unregulated and typically uneducated about Maasai culture. Unregulated development has flourished to the point where the carrying capacity of the environment is exceeded; water is overused and polluted, making it inaccessible to local communities. Greater threats are posed by unregulated conservancies that occupy former grazing land, leading to cattle grazing inside the Maasai Mara Game Reserve (MMGR) and subsequent animal/human conflict.

The MMGR is managed by the elected leadership of the Narok County government which maintains the reserve in a public status. A serious threat is posed by attempts of government, some conservationists, and the tourism industry to privatize the MMGR and other reserves which is a step in the wrong direction and would lead to a reconstruction of the land by for-profit industry.

Tourism in Maasailand is also an Opportunity

In the face of these challenges, tourism  holds great promise for the Maasai community. As more Maasai youth are trained and employed in the industry as field guides, chefs, lodge staff and  managers, wages remain in the community and those with jobs are able to live in their home communities rather than migrating to towns and cities for work. Women’s bead cooperatives and other local businesses and micro-enterprises are beginning to share in some small corners of profits of tourism. More tourists come to Maasailand looking for genuine connection and education about Maasai culture. For all of these reasons, ecologically sustainable community based tourism is an important part of the future vision of Maasailand.

In 2016, after two years of effort, the Mara Guides Association (MGA) was registered by the Kenyan government as a Community Based Organization, the first workers union of Maasai people in history. The MGA has accomplished great things in a short time since: it has established the Prescott College  Field Guide Training Program, defeated multiple attempts to alter the MMGR management plan to allow for privatization, and secured election of of local community leaders. MGA leader James Ole Tira speaks to the vision of tourism in the hands of the Maasai community. A current project of the MGA is to build the Maasai Automotive Education Center with ASU to train Maasai people in auto mechanics. There are 33 towns bordering the MMGR and not a single Maasai mechanic who can repair tourism vehicles, a situation that has led to exploitation of minority Maasai field guides.